The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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A business-school professor on Amazon, Apple, Facebook and Google: how each one actually makes its money, which human instinct each is built on, and why conventional competition analysis keeps underestimating them.
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الوصف
By Scott Galloway
A business-school professor on Amazon, Apple, Facebook and Google: how each one actually makes its money, which human instinct each is built on, and why conventional competition analysis keeps underestimating them. Blunt, opinionated, and more interested in the mechanics of dominance than in founder mythology.
Details
| Author | Scott Galloway |
|---|---|
| First published | 2017 |
معلومات إضافية
| Age Group | Adult (18+) |
|---|---|
| ISBN | 9798779305723 |
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