$100M Leads

Description

By Alex Hormozi

A method for getting strangers to want what you sell, and the follow-up to $100M Offers.

Hormozi separates leads from engaged leads and spends the book on the second: how to build a lead magnet people actually take, and the four ways to reach anyone — warm outreach, cold outreach, posting content, and running ads — with the arithmetic for each. Written as a manual rather than a narrative.

First published 2023