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TINY HABITS THE SMALL CHANGES THAT CHANGE EVERYTHING BY BJ FOGG
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By B. J. Fogg Fogg ran the Behavior Design Lab at Stanford for twenty years, and his model is that behaviour happens when motivation, ability and a prompt arrive at the same moment.
| ISBN | 9780358362777 |
|---|---|
| Language | English |
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Description
Description
By B. J. Fogg
Fogg ran the Behavior Design Lab at Stanford for twenty years, and his model is that behaviour happens when motivation, ability and a prompt arrive at the same moment. Motivation is unreliable, so the method works on the other two.
Make the habit tiny enough that ability is never the obstacle, attach it to something you already do, and celebrate immediately, because the emotion is what wires it in. Two press-ups after you use the bathroom, and then let it grow on its own.
First published 2019
