Brand Washed Martin Lindstrom
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By Martin Lindstrom Lindstrom spent twenty years as a branding consultant advising the companies he writes about here, and this is his account of the methods from inside the room.
| Age Group | Adult (18+) |
|---|---|
| Language | English |
Description
Description
By Martin Lindstrom
Lindstrom spent twenty years as a branding consultant advising the companies he writes about here, and this is his account of the methods from inside the room.
Neuromarketing, peer pressure engineered into products, nostalgia, fear, the deliberate creation of addiction, and the way children’s preferences are shaped before they can read. He also ran his own experiment on a family who agreed to be studied for a year.
First published 2011
