Luis V Gers Who Says Elephants Cant Dance Leading a Great Enterprise Through Dramatic Change

By Louis V. Gerstner

Who Says Elephants Can’t Dance? sums up Lou Gerstner’s historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America’s top companies — McKinsey, American Express, RJR Nabisco — Gerstner’s insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

First published 2002