Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competiti
$32.00
“Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.”Book jacket
| Age Group | Adult (18+) |
|---|---|
| ISBN | 9781625274502 |
Only 2 left in stock
Description
By W. Chan Kim, RenƩe Mauborgne
“Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.”Book jacket
First published 2015
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