Nudge Richard Thaler and Casse Sunrein
12.00 $
By Richard H. Thaler and Cass R. Sunstein Every choice is presented in some arrangement, and there is no neutral way to present one.
| ISBN | 9780143115267 |
|---|---|
| Language | English |
In stock
Description
Description
By Richard H. Thaler and Cass R. Sunstein
Every choice is presented in some arrangement, and there is no neutral way to present one. Whoever designs the menu, the form or the default option is a choice architect whether they intend to be or not.
Thaler, who won the Nobel Prize in economics, and Sunstein argue that this can be used deliberately and gently: changing defaults on pension enrolment or organ donation, without removing anyone’s freedom to choose otherwise. They call it libertarian paternalism, and the argument has been shaping public policy ever since.
First published 2008
