Playing to Win: How Strategy Really Works
15.00 $
By A. G. Lafley and Roger L. Martin Strategy is not complicated, but it is hard, because it forces an organisation to make specific choices about its future and most never do.
| ISBN | 9781422187395 |
|---|---|
| Language | English |
Description
Description
By A. G. Lafley and Roger L. Martin
Strategy is not complicated, but it is hard, because it forces an organisation to make specific choices about its future and most never do.
Lafley ran Procter and Gamble and Martin advised him, and they reduce strategy to five linked questions: what is your winning aspiration, where will you play, how will you win there, what capabilities must be in place, and what systems are required. Illustrated with what actually happened at P&G.
First published 2013
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