The Lean Startup
19.49 $
By Eric Ries Most new businesses fail, and Ries’s argument is that many of those failures are preventable, because they come from building something carefully before finding out whether anyone wants it.
| ISBN | 9780670921607 |
|---|---|
| Language | English |
In stock
Description
Description
By Eric Ries
Most new businesses fail, and Ries’s argument is that many of those failures are preventable, because they come from building something carefully before finding out whether anyone wants it.
The method is borrowed from lean manufacturing: a minimum viable product, validated learning, build-measure-learn cycles, and the discipline of deciding when to persevere and when to pivot. Written for startups and adopted by large companies that did not expect to need it.
First published 2011
