The Psychology of Selling
16.99 $
By Brian Tracy Tracy’s position is that what a salesperson believes matters more than the techniques they use, because self-concept sets a ceiling that no script gets you past.
| ISBN | 9780785288060 |
|---|---|
| Language | English |
In stock
Description
Description
By Brian Tracy
Tracy’s position is that what a salesperson believes matters more than the techniques they use, because self-concept sets a ceiling that no script gets you past.
The book covers the inner game — how salespeople think about themselves, about rejection and about money — and then the outer one: prospecting, questioning, handling objections and closing. Based on his bestselling audio programme.
