Measure What Matters John Doerr
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The venture capitalist who brought OKRs — Objectives and Key Results — to Google explains the system and why he believes it works.
| Age Group | Adult (18+) |
|---|---|
| Language | English |
Description
Description
By John Doerr
The venture capitalist who brought OKRs — Objectives and Key Results — to Google explains the system and why he believes it works. Built around case studies from Intel, Google, the Gates Foundation and Bono’s ONE campaign, the book covers how to write an objective, how to measure it, and why the method fails when goals are handed down rather than agreed.
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