Winners: And How They Succeed
13.30 $
Campbell, Tony Blair’s former director of communications, interviews winners from politics, business and elite sport — among them José Mourinho, Anna Wintour and Sir Alex Ferguson &
| Age Group | Adult (18+) |
|---|---|
| Author | Alastair Campbell |
| ISBN | 9780091958855 |
| Language | English |
Description
Description
By Alastair Campbell
Campbell, Tony Blair’s former director of communications, interviews winners from politics, business and elite sport — among them José Mourinho, Anna Wintour and Sir Alex Ferguson — looking for what they have in common. His answer is a repeating structure of objective, strategy and tactics, plus an appetite for data and a tolerance for being disliked. Part reportage, part manual.
Details
| Author | Alastair Campbell |
|---|---|
| ISBN | 9780091958855 |
| Publisher | Penguin Random House |
| First published | 2015 |
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